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Name:
lori_bitter
Status Level:
Rookie (5 points)
About Me:
Lori Bitter is President of Continuum Crew, an integrated communications firm focused on engaging mature consumers. She is also President and CEO of Crew Media, a media services company specializing in high-quality digital media engagements for the mature audience owned and operated by Continuum Crew. In 2010 Continuum Crew was named on Entrepreneur magazine's 100 to Watch list. Previously she was President of JWT BOOM, the nation’s leading mature market advertising and marketing company. Lori has more than 30 years of advertising, public relations and strategic planning experience and is the author of numerous white papers on topics relevant to the senior and Boomer population. She is also President of the International Mature Marketing Network (IMMN). Lori holds a Master’s degree in Advertising from the University of Illinois, Urbana-Champaign and is a former Associate Professor of Advertising and Public Relations within Communications at Parkland College in Champaign, Illinois.